Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Made with 80% naturally derived ingredients, Natural Instincts is infused with coconut oil and aloe vera to enhance natural color and boost shine. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with 0% ammonia or added parabens and lasts 28 shampoos. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website
From the manufacturer
Radiant, Healthy Looking Color
Enhance your natural color with Natural Instincts Demi-Permanent hair color that lasts up to 28 washes.
Our formula consists of 80% naturally derived ingredients
YES to Coconut Oil amp; Aloe Vera NO ammonia or added parabens Vegan * (for more information visit Clairol.com)
Healthy Looking Color and Brilliant Shine that lasts 28 washes
Our Brilliant Shine Conditioner includes Coconut Oil and Aloe Vera for health looking color and radiant shine.
Choose from 38 Shades
Available in 38 natural looking shades, so you can find the black, brunette, blond or red hue that's totally you.
How to Choose Your Shade: the 2 Shade Rule!
Start by determining what your natural hair color is. That means your virgin hair color.
If you want to go lighter: choose a shade no more than 2 shades lighter/ above your current shade. Note: If in doubt between 2 shades, always choose the lighter one. If you want to go darker: Start with 1 shade darker the first time to get a sense of what darker hair will look like on you.
HOW TO APPLY YOUR SHINE BOOSTING SHADE
Our non-drip cream formula is so easy to apply. Just follow these simple steps:
1. PREP: Put on gloves. Squeeze the color enhancing cream tube into the color activator bottle. Shake thoroughly until the color mixture is totally blended.
PRO TIP: Use an old towel to protect your clothing and household surfaces.
HOW TO APPLY
2. APPLY color mixture all over to dry, unwashed hair. Work through hair from roots to tips to ensure full saturation.
3. WAIT: Leave color mixture on hair for 20 minutes.
RINSE amp; FINISH UP WITH A CONDITIONING SHINE BOOST!
RINSE until the water runs clear. Apply a quarter size amount of the Brilliant Shine Conditioner. Leave on for 2 minutes for radiant results that last up to 28 washes.
Use remaining Brilliant Shine Conditioner once a week after shampoo in place of your normal conditioner.
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